Advertising professionals said you can’t plan a viral video. You can only make an awesome video and hope for it to go viral. They also said that there really isn’t anyone who can claim they are experts in this field because the world is just too big and people are so different that it is so hard to predict what kind of a video would click.
10. Inspired Bicycles = 20,841,872 hits
Advertiser: Inspired Bicycles
Ad Agency: N/A
Made from Inspired Bidcycles. It was shot over a period of several days.
I think it clicked simply because he is a damn good biker and the music is wonderful.
9. Piano stairs= 13,063,853 Hits
Advertiser: Volkswagen
Ad Agency: DDB Stockholm
It’s just fun.
8. Boone Oakley 1,053,775 Hits
Advertiser: Boone Oakley Advertising Agency
Ad Agency: Boone Oakley
Boon and Oakley decided to walk the talk by converting their website to a youtube video as they try to get more digital projects.
7. Evian 103,867,704 Hits
Advertiser:
Ad Agency:
This is expensive to make and was actually intended as a TV material.
6. Will It Blend 9,054,432 Hits
Advertiser: Blendtec
Ad Agency:
The idea is so silly, it’s brilliant.
5. Google Chrome Test = 3,814,352 Hits
Advertiser: Google
Ad Agency: Google
They said there’s gotta be “truth in advertising”. The claims in this video are all true. The truths are awesome.
4. Blairwitch Project = unknown
Advertiser: The Film Studio
Ad Agency: I don’t know
One of the earliest attempt to use the internet to promote anything that is branded, in this case, it’s a movie. Aside from releasing a trailer which was shot like it was a homemade, they also launched a site that talked about the supposed Blairwitch tale.
3. Kobe Jumping over A Car = 7,203,870 hits
Advertiser: Nike
Ad Agency: I can’t remember the name
Just plain awesome.
2. Dove Evolution = 11,880,274 Hits
Advertiser: Dove
Ad Agency: Ogilvy
First time the power of Photoshop was demonstrated in public!
1. Old Spice = 57,132,669 Hits
Advertiser: Old Spice
Ad Agency: I don’t know
They are said to be the number one in the market now. All because of this series of videos.
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